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Monday 11 March 2013

Avicii Models Ralph Lauren's Denim & Supply 2013 Spring Lookbook


Music and fashion collide all the time (see: Danny Brown Models Mark McNairy's 2013 Spring/Summer Collection), so it's no surprise that Ralph Lauren would snag Swedish DJ Avicii to help show off their Spring 2013 lookbook.

The musician—known for his club-shatter
ing "Levels" single, which Flo Rida spun for a Billboard number-one Pop hit himself ("Good Feeling")—assists RL in presenting a collection that keenly articulates distressed Americana & overall dominates the denim game. Playing on a heavy concentration in patterns & textures, pieces like their Native-print denim jacket, fringed camo shorts, and western Hippy-inspired button-downs tell an interesting style story.see pic after cut...

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