Introducing the Etisalat Mini Experience Centre in Total Filling Stations

Etisalat has once again lived up to its innovative reputation! This time they have introduced what they call the ‘Etisalat mini Experience Centre’ in select Total service Stations in Nigeria, a move by the company to bring its unique products and services closer to its customers across the country. To officially flag-off operations in the 45 Mini Etisalat Experience Centres, one of the state-of-the-art centres was unveiled recently at Total Nigeria’s Service Station in Sura, Lagos Island.
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L-R: Chief Commercial Officer, Etisalat Nigeria, Mr. Wael Ammar; General Manager, Marketing, Total Nigeria, Mr. Yahaya Yunusa; Chief Executive Officer, Etisalat Nigeria, Mr. Steven Evans; and Director, Retail Sales, Etisalat Nigeria, Mr. Charles Ogunwuyi

This milestone is the result of a partnership deal between Etisalat Nigeria and Total Nigeria Plc, a relationship which commenced over a year ago when both companies signed a memorandum of understanding (MOU) in March 2012 and a subsequent signing of a Master Lease Agreement to establish retail sales outlets in select Total service stations nationwide in June 2012.

During the unveiling ceremony, the Chief Executive Officer of Etisalat Nigeria, Mr. Steven Evans said that the mini experience centre concept has further reinforced that the customer is at the heart of everything the company does. He also added that it had always been a strategic objective to deliver world class telecommunications services that are relevant and aligned to the needs and lifestyles of their respective customers. 

(Right) Director, Retail Sales, Etisalat Nigeria, Mr. Charles Ogunwuyi at the ribbon cutting ceremony

"It has always been our strategic objective to deliver world class telecommunications services that are relevant and aligned to the needs and lifestyles of our respective customers. It is for this reason that Etisalat has decided to partner with a global and reputable organisation like Total with the relevant expertise and experience in delivering world class products and services. Choosing the right partner is important, and we feel that both brands represent quality and will reinforce each other’s values,” he said.

Evans also said that the partnership has further increased the company’s retail footprint and customer touch points across Nigeria. Before now, the company had 90 state-of-the-art Experience Centres around the country. The mini experience centres would be availing customers and prospects of all Etisalat’s offerings, ranging from data to voice and would be manned by well trained personnel to ensure customers’ delight.